The client wanted to harmonize the shop area with customized digital technology elements. The digital communication is part of the Tei policy, aiming at displaying a targeted and useful content for the client, improving the experience in the shop, and customizing departments.

Taking into consideration the client’s request and the designated architect’s (Corina Fraştelni) recommendations, iTotem placed a video wall with 4 displays (49 inches) close to the cashiers, at the exit, 3 LED displays in key-points of the shop and 70 stretched displays in the Derma Center area. The displays were customized with white frames and designed in special sizes. Also, the LED’s have been tailor-made. A video wall controller was included for a higher resolution, which has clear benefits compared to the daisy chain solution.

PROS

• High visual impact;
• Modern and consistent design of the shop;
• Targeted content;
• Constantly updated content;
• Potential to attract further buyers (by placing the video wall within the traffic flow area);
• Improving customer experience;
• Dynamization of shop space.

CONS

• Considering the size of the LEDs (small modules), a flawlessly-designed metal structure was required in order to have them perfectly positioned. Thus, more time and significant effort were required.